If you blog, you have to be at least a little — if not a lot — narcissistic. You’re putting your words, advice, insight and photos out there because you believe that others will want to read them. You believe you have something to offer that will be of value to others, that your experiences are interesting enough that people will want to see photographs of you and read all about it.
I blog because I have a lot to say about weight loss and healthy living, having lost 120 pounds. I like to share tips, insights and recipes that my 300-pound self would liked to have known. It sounds silly, but I could never really pinpoint why I was fat until I started to lose weight. If I can help one other obese person, then Fashionably Fit will have served its purpose.
The personal touch, of course, is one facet that sets blogs apart from traditional media. It’s nice to get to know the blogger — where they live, their pets, their loved ones. I try to take a personal experience of mine and tie it to the bigger picture of weight loss and healthy living.
Personal touches go too far when your blog becomes “the awesome adventures of me and my awesome life.” It’s one thing to post a million photos with race recaps, special events and vacations, but when a routine dinner out or an afternoon walk merits a photo of you, you have a problem.
Don’t get me wrong. I want to see your photos. I want to get to know you and your story. But it’s really apparent to everyone when you are just that into yourself. You might have thousands of readers — but you’re a laughing stock to many. If that’s all you care about — numbers — then continue to post bikini-clad crotch shots. As for me, I’d rather have a small group of readers who offer real insight and feedback.