I did it.
Rachel did it.
We’ve all done it.
And the blogs that stop doing it are the blogs that stay around for the long haul.
So what is the big rookie mistake that first-time bloggers make?
Writing like you are a woman’s magazine.
The joy of a blog is that behind the health information is a real person with a real life and experiences. So, how do you combat the rookie mistake?
- Do not write about what you do not know. All the research in the world cannot make up for lack of experience. You can research the different types of yoga, but your reader would rather read about the two yoga classes you took.
- State your opinion. Magazines have to try not to offend their readers/sponsors/writers/etc. You, however, do not have to worry about that. If you don’t like Zumba, mention that you took a class and why you didn’t like it (just because you didn’t like the sexual aspect of it, maybe a reader would!). Readers like to know what works, but they also want to know what doesn’t.
- Relate what you’re talking about to an experience. It’s OK if you want to list exercises that tone your abs; but let your readers know why. Are you toning your abs because last year you cried when you put on a bikini or because you have imbalances in your core? Readers will relate to that more than a “Flat Abs Fast!” headline.
- Use real words, not gimmicky words. Magazines try to use colorful language to perk up an article. You, however, know that it is your hair, not your “tresses” and you’re not “Calorie Blasting!” — you are working out.
Information combined with personal connection is the best way to balance a blog. There are many health magazines but there is only one you with your experiences — so let’s hear about it!
Have you ever caught yourself writing women’s magazine style? Or do you think it’s a good way to blog?