Determining Your Blog’s Meta-Narrative

by Kendra on April 21, 2011 · 2 comments

When we talked a few weeks ago about the importance of a meta-narrative for your blog, a reader asked one how to determine what your meta-narrative should be. It’s a good question.

To quickly review, your meta-narrative is the overarching story that explains and gives merit to individual events or stories. In the blog world it determines the synopsis, the mission statement, and the structure of your blog.

Ideally you would have thought about it before starting your blog but if yours started anything like mine (“Hey, I want a blog, I need to lose weight, I’m going to be famous and write a book!”) you might not have thought it through. Admittedly, I didn’t.

Regardless of how long you’ve been blogging, you can still create a meta-narrative. Here are some questions to ask to get you started.

The first thing you’ll want to think about when creating your meta-narrative is a general vision of your blog. What do you want the feel of it to be? Throw out some adjectives. Will it be hilarious, serious, kooky, professional?

Next, what sorts of things do you like to talk about? What sorts of things do you know about?

Last, think about the outer beauty. What’s your general aesthetic? Even though it’s what’s on the inside that counts, how you want your blog to look will have an effect on the meta-narrative.

I wanted my blog to be funny, sarcastic, slightly irreverent, and yet girly. Pretty much, I wanted my blog to reflect me. I wanted the reader to see me through my posts because I wanted to tell my story. Narcissistic? Maybe.

OK, probably.

The second thing to look at — and this stems out of your vision — is your mission. What do you want to accomplish with your blog? What purpose should it serve? Why do you want to blog? Who should your audience be?

I wanted to show what losing an immense amount of weight and dealing with the associated issues looked like. I wanted to tell a story, but I wanted to tell the whole story, not just create a diary of what I ate and how much I exercised.

What is it that you can offer the blog world that is not already out there? Perhaps it’s simply your unique point of view, and that’s great! Keep it simple. Everyone can have a healthy living blog, but maybe no one can present the info quite like you do.

Once you’ve got an idea of what your vision and mission are, try to summarize them in a sentence or two and voila — you have a meta-narrative!

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{ 1 comment }

D April 22, 2011 at 1:11 am

Cool post. I think this is one of the main reasons I haven’t started a blog. I’m just not sure how to focus it in a way that is uniquely me and relevant to my life right now, but also ‘stands the test of time’, I guess. I find that it’s hard for a blogger to successfully write about her life as it changes and evolves, while still keeping a ‘theme’. I can’t stand when a blogger suddenly decides their blog is just a ‘life blog’ or something, because it makes me doubt why they were writing about health/fitness/whatever they started with to begin with, and I find that blogs that discuss every aspect of a bloggers life (fashion, dating, exercise, school, health, home decor, blah blah blah) are super narcissistic.

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